Sobre - SC JOHNSON

S.C. Johnson & Son has helped to make the flyswatter a thing of the past with its pest control in a can. It's one of the world's largest makers of consumer chemical products, boasting big brands such as Raid, OFF!, Glade, Mr. Muscle, Pledge, Drano, fantastik, Scrubbing Bubbles, Shout, Vanish, Windex, and Ziploc, among others. S.C. Johnson, founded in – mais... 1886, sells its products in more than 70 countries. The founder's great-grandson and once one of the richest men in the US, Samuel Johnson, died in 2004. His immediate family owns about 60% of the company; descendants of the founder's daughter own about 40%. Chairman Dr. Fisk Johnson assumed the title of CEO when president and CEO Bill Perez left for NIKE in 2004.

Strategy

Many of S.C. Johnson's products have been and remain top sellers in their markets. As part of its strategy, the company keeps a close eye on products that lose their footing or log noteworthy sales slips. After seeing its Edge and Skintimate shave preparation brands lose market share to rival Procter & Gamble's Gillette, the company sold off the two brands in mid-2009 to Energizer, which already competes with P&G in the razors business with its Schick-Wilkinson Sword unit.

Mergers & Acquisitions

In an effort to boost the company's Ziploc business and expand its portfolio of household brands, S.C. Johnson in late 2012 agreed to acquire ITW's Space Bag brand. This brand is complementary to their Ziploc® Brand business. As Sara Lee Corporation exited its household and body care products business, S.C. Johnson has been a willing buyer of its brands. In 2011 it acquired Sara Lee's shoe care business for €245 million ($322 million). S.C. Johnson also bought Sara Lee's Ridsect and Bloom brands of insecticides outside the European Union and India for more than €150 million (about $200 million); countries included in the deal were Russia, Singapore, Malaysia, and Kenya. (S.C. Johnson originally intended to buy Sara Lee's insecticide operations in the EU, but the companies decided to step away from the deal because of competition concerns raised by the European Commission.) The Ridsect and Bloom brands are sold in more than 40 countries worldwide. Previously, S.C. Johnson tried to buy the cheesecake maker's air freshener brands, but lost out to rival P&G. (The deal would have extended S.C. Johnson's reach overseas and solidified its scents niche.) While its competitors dip their toes in the commercial side of the cleaning and air freshener products business, S.C. Johnson has fined-tuned its focus on the consumer side. The company's commercial products division (Johnson Wax Professional and Johnson Polymer) was spun off as a private company owned by the Johnson family.

Geographic Reach

The company boasts operations in more than 70 countries, including Africa, Asia, Australia, New Zealand, Europe, North America, and Latin America.

Sales & Marketing

S.C. Johnson uses BBDO and Ogilvy & Mather as its global advertising agencies. BBDO markets the Pest Control and Home Storage brands while Ogilvy & Mather steers the marketing of the company's Home Fragrance and Home Cleaning brands.

Ownership

The immediate family of the founder's great-grandson Samuel Johnson owns about 60% of the company; descendants of the founder's daughter own about 40%.

Company Background

Working Mother magazine regularly recognizes S.C. Johnson as one of the 100 best companies for working mothers.  – menos